EP 018·4 Jun 2025·19 min
How Agencies Can Use LinkedIn Newsletters to Boost Credibility, Visibility, and New Clients
Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters.
She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, and even your Google ranking. She shares practical tips, creative content ideas, and the practical steps to launch your own newsletter without the overwhelm or faff.
Whether you want to nurture leads, repurpose your best content, or become a thought leader in your niche, this episode is packed with actionable advice and insider tricks you won’t want to miss. By the time you get to the end of this episode you will be champing at the bit to start at least one!
KEY TAKEAWAYS
LinkedIn newsletters allow you to reach your audience directly through their email inboxes and notifications, making it easier to build relationships and stay top of mind with prospects and clients.
You can use LinkedIn newsletters to share a variety of content types, including educational articles, behind-the-scenes insights, curated resources, and promotional announcements, catering to both personal and company branding.
Newsletters can generate leads more effectively than standard LinkedIn posts, as they are indexed by search engines and can include multiple calls to action with links, driving traffic to your website or services.
Establishing a consistent publishing schedule (weekly, bi-weekly, or monthly) is crucial for success. Writing in a genuine, relatable voice helps to connect with your audience and build trust.
LinkedIn provides metrics on newsletter performance, such as email open rates and subscriber growth, allowing you to gauge engagement and tailor future content to better meet your audience's interests.
BEST MOMENTS
"By the time you get to the end of this episode, I believe that you'll be so motivated that you're gonna be champing at the bit to start at least one newsletter."
"Newsletters let you build authority in your area of expertise, and it gains trust without you having to be salesy."
"You can share your expertise. You can write as much as you like. This is one place that you could do it and do it really well."
"When you launch your newsletter, LinkedIn invites your existing first connection network to subscribe. So you're not starting from zero."
"LinkedIn newsletters are hands down one of the best ways to build relationships, build your visibility and credibility, and gain new leads."
HOST BIO
Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.
Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.
Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.
She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.
Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Podcast website: www.marketingmomentumforagencies.com
Got a question? Give me a call: 0044 7877 042 804
Email: tracey@leadstosuccessglobal.com
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Grow Your Business: https://www.leadstosuccessglobal.com/
